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RJ Wise: 614 206-8150            Century 21 Bob McElroy  Realty                                                 

The Right Selling Price Affects Your Bottom Line


When you’re selling your home, the price you set is a critical factor in the return you’ll receive. That’s

why you need a professional evaluation from an experienced Realtor®. This person can provide you with

an honest assessment of your home, based on several factors, including:

  • Market conditions
  • Condition of your home
  • Repairs or improvements
  • Selling timeframe

In real estate terms, market value is the price at which a particular house, in its current condition, should

sell within 60 to 90 days.

If the price of your home is too high, this could cause several things:

  • Limits buyers. Potential buyers may not view your home because it appears to be out of their buying range.
  • Limits showings. Other salespeople may be more reluctant to view your home.
  • Used as leverage. Other Realtors® may use this home to drive the sale of other homes that are  better-priced.
  • Extended stay on the market. When a home is on the market too long, it may be perceived as defective. Buyers may wonder, “What’s wrong,” or “Why hasn’t this sold?”
  • Lower price. An overpriced home, still on the market beyond the average selling time, could lead                 to a lower selling price. To sell it, you will have to reduce the price – sometimes several times.                       In the end, you’ll probably get less than if it had been properly priced in the first place.
  • Wasted time and energy. A bank appraisal is most often required to finance a home.

Realtors® have known it for years – well-kept homes that are properly priced in the beginning always get           you the fastest sale for the best price! And that’s why you need a professional to assist you in the selling of your home.

Often, in a buyer’s market, homes that are priced slightly below market value initially will sell faster, simply because of the extra interest they incite. Possibly causing a bidding war between buyers resulting in a higher final sale price in the end. Remember, your time & inconvenience are worth something too!  So, price it right in the beginning and it will sell faster & probably at a higher final sale price causing you less frustration in the end.


RJ Wise



Member of:
CENTURY 21 Bob McElroy Realty

Mount Gilead, OH   -  419.947.9540